Understanding how your brand is rooted in culture, its core DNA, the business it is growing into and the influences it takes on or chooses to push against is an exercise of understanding how your brand exists in culture. Here are 4 questions to help you get started.
Answer these four simple questions to understand the business you are in, why it matters and to whom and what the larger and higher order role your brand can play in the world. Thank you Maslow for the inspiration!
We hear a lot about the fourth industrial revolution and the more we hear, the more we conversely are forced to contemplate what it means to be human, and also what it means for brands and business to connect in an authentically human way.